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In part because the game was shown on national Fox over-the-air broadcast stations  -- and after Fox's coverage of NFL game between the Lions and Packers that drew 33.7 million viewers -- the UA-MSU audience also far outpaced any Arizona game outside of the NCAA Tournament under third-year coach Tommy Lloyd.

� served up a huge Thanksgiving Day- Most-watched men's & women's CBB games ever on FOX vs. - Most-watched regular season CBB game on any net since 2008 vs. - Most-watched WCBB game on any net this season

— FOX Sports PR (@FOXSportsPR)

Earlier this season, the Wildcats drew 1.19 million viewers for a Nov. 10 game at Duke on ESPN and last season pulled in 1.57 million for their Pac-12 Tournament final against UCLA. 

In Lloyd's first year of 2021-22, the Wildcats drew 1.3 million for their Pac-12 Tournament championship game with UCLA and 1.1 million for a home game with ASU that was carried on CBS.

Since the Pac-12 began rotating its tournament championship game coverage between ESPN and Fox in 2013, the biggest viewership came in 2016-17, when Arizona and Oregon attracted 2.08 million via ESPN.

The biggest audience for a college basketball game last season was for the NCAA title game between San Diego State and Connecticut, attracting 14.7 million viewers. The NCAA Tournament averaged 9.55 million viewers per window across all networks last season, according to Sports Media Watch.

Most Arizona basketball games are shown on cable/satellite/streaming platforms that include ESPN, FS1 and the Pac-12 Networks, while over-the-air networks carry a few UA games each season but often to only parts of the nation. But the Nov. 23 UA-MSU game was shown across the country via Fox.